THEATRICAL RELEASES VS DIGITAL STREAMING PLATFORMS: DIFFERENTIATION STRATEGIES AND THE EVOLUTION OF MEDIA CONSUMPTION IN THE DIGITAL AGE

Movie theater films have long been a hot movie program, produced and shown through theaters. On the other hand, OTT (Over-the-Top) services are online streaming platforms, with services like Netflix, Watcha, and Wavve as prominent examples. One such platform, 누누티비 영화, is a popular streaming service that offers the latest movies and dram